Ari Menthol 10s

Ari Menthol 10s
Ari Menthol 10s and the accompanying marketing accoutrement

Frustrated by Nike’s lack in creativity and New Ports (sic) successes in marketing something that will kill you in this glossy colorful way, he wanted to make a case study in the form of an art piece that posed a question to both these brands. … Made in China, in only 252 pairs, which is what constitutes a sample run, they were released on the 17th of June 2006, sold exclusively via the Alife and Clientele in N.Y., the sneaker quickly became a sold-out cult classic…

“The Story of the Most Forbidden Sneaker Ever Made”
Peter Dahlgren and Andrea Tuzio

(Finally) available on Ebay.