Modern-Day Sports and Entertainment

Nicole Lapointe Jameson, CEO of Evil Geniuses
Nicole Lapointe Jameson, CEO of Evil Geniuses

My company, Mainline, organizes collegiate esports tournaments for all skill levels. When people ask what I do, my wife’s most common response is, “He works in computers.” It’s hard to sum it up in one sentence.

Recently, Nicole Lapointe Jameson, the CEO of Evil Geniuses, joined Harvard Law Professor Noah Feldman on his podcast Deep Background to discuss “The Billion Dollar Industry of Esports.” She was staggeringly astute in her definition of esports:

If you’re coming from zero, esports is competitive gaming where we bridge industries that resemble a lot of traditional sports but also resemble modern-day entertainment. So the best way to think about my universe — I run an organization called Evil Geniuses — think of us like the University of Michigan, like U of M’s athletics department where they have basketball and football and soccer that have distinct players on distinct schedules and a very robust back office that bridges athletics to sponsorships to brand to health and wellness all to support the different players in their seasons.

Nicole Lapointe Jameson

She’s young, vibrant, articulate, effective, and definitive. Send this podcast to anyone who wants an Esports 101 crash course.