Throwing Shade

Jul 10
The cover was designed on a 150-by-150-pixel canvas at 72dpi and is scaled up regardless of application.
The cover was designed on a 150-by-150-pixel canvas at 72dpi and is scaled up regardless of application.

Charli XCX tested 65 shades of green before settling on “the most ultimate brat green.”

“Imagine AI coming up with this. It would never.”

Max Ottignon

More great commentary from Ottignon on the campaign.

“We designed the album at 150px/72dpi then resized for whichever format we needed it for in the earlier days of the campaign. It then became a daily task for someone at the studio to have to communicate to a printer that the low res was intentional.”

SPECIAL OFFER, Inc.‘s Brent David Freaney