Dear UX Designers

Don’t stop designing.

You’re going through classes and teachers are giving you an incredible education. You start to learn about how important usability is to the experience a user has on your website, app, or concept. You’re falling in love with inventing personas and finding your core user types to understand their needs, behaviours, and goals. You have fallen in love with Post-it Notes® and you’re furiously organizing them on whiteboards. You’re learning how to work in functional teams. You’re learning about sprints and stories and features and requirements. Workflows. Wireframes. Information architecture and navigation. Storyboarding. Rapid prototyping…

That’s all fantastic stuff. It scratches the human-behaviour itch that might have gotten you into the user experience field to begin with. Those are integral parts of the approach and process any UX Designer should embrace.

But, if you’re looking for a job in digital product design and want to make yourself the most marketable, please – for the love of all people looking to hire a good UX Designer – don’t stop there.

Designing is hard. Really, really hard. Getting something ready for turnover to a development team that’s production-ready requires the most unique combinations of technological, psychological, and pragmatic thought and exercise.

Don’t forget about the design part of being a Designer.

“There is a certain mystique attached to products with geographical uniqueness. Maybe grapes from one little 80-acre vineyard in France are really the best in the whole world, but I have always had a suspicion that 99% of it is in the telling and about 1% of it is in the drinking.”

Warren Buffet in a letter to Chuck Huggins
Dec. 13, 1972

See’s Candies was one of the first companies Warren Buffet’s Berkshire Hathaway bought outright. Immediately after, Buffett installed Charles Huggins as the CEO and wrote him a letter.

The best don’t always win.

Letter from Saber Capital Management | Zach Crockett

Chris Turner tracking drums for Oceans Ate Alaska’s new album

Oceans Ate Alaska wrote the best metalcore album of all time: Lost Isles. A lot of it is due to drummer Chris Turner’s jazz-like approach to writing music. OAA subsequently wrote Hikari, but they did that in 2017. That means they’re due for new music.

Last week, the cymbal company Sabian release a video of Turner tracking drums for that new album. Turner is my favorite drummer in metal alongside Tool’s Danny Carey. Watching him work is pure inspiration.

“A new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die and a new generation grows up that is familiar with it.”

Max Planck
German theoretical phycisist

The basis of Planck’s Principle, which comes from Max Planck’s autobiography, Scientific Autobiography and Other Papers, published in 1950.