Xavier owns an apartment that he rents out at a loss of $1 billion/month. Seeing this success, he decides to make financial commitments to construct $850 billion in new apartments in places nobody wants them. He convinces Ted to leverage everything he owns to help him build the apartments, telling him that once they are built, every human being on Earth will live in them. Ted contributes $100 billion, part of which immediately goes toward paying off Xavier’s $1 billion/month loss. Forbes gives Xavier and Ted a cover feature, likening their building project to God creating the Heavens and the Earth. Many Fortune 500 CEOs take this comparison literally and establish a new religion around Ted and Xavier, with themselves as high priests. Soon, they start a Holy War with the pope, declaring “Ted and Xavier the One True Gods on Earth” and promising to “purge the nonbelievers” in an official press release. They annex, then subsequently demolish, Vatican City, committing another $900 billion dollars to build new apartments in its place. Forbes hails this as “disruptive,” though it’s not clear how Ted and Xavier plan to finance the project.